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Divine Intervention


Source: Jay Mug

Just went for Combat and Hot Flow classes and nearly died with two hours of cardio activity. Haha. This poster is too cute! Any Yoga Guru out there who can make out all the poses ?

Here are some of my guesses. Correct me if I’m wrong and there are probably many possibilities! Day 1: Downward dog / plank, Day 2: Forward bend, Day 3: Wheel, Day 4: Standing split??, Day 5: ?? , Day 6: Handstand, Day 7: Balancing pose, Day 8: Single Handstand, Day 9: Divine intervention. HAHA.

Find Cash Inside!


I love seaweed (Japanese, Korean, Thailand style or even seaweed in soup)! Love this seaweed snack and while I was opening this pack I spotted a sticker saying “Find Cash Inside”.


I was thinking maybe there will be a scratch card or something similar but lo and behold, I found a dollar coin! Haha.


This is a surprising promotion but I’m not sure if it is hygienic especially when they used old coins instead of new ones. What is puzzling to me is that they took the effort to send these cash to Thailand where it is manufactured for packing and then send it back to Singapore. So weird. Haha. I wonder what other denominations of cash can be found inside the pack! I paid two dollars plus for a pack and got a dollar back! Not bad a deal! It shall be my lucky coin!

Have you found any cash in them?

Spot Wally at Times Square!


Was at Times Square and spotted this huge screen which captures the audiences! An ingenious marketing idea! Spot Wally! Can you see us?

Here’s a picture with a slight zoom!


Lego ‘Festival of Play’ TVC

If I ever have a kid, I will buy him/her a box of lego! I’m glad John from Denmark made it big in Australia!

Lego Ad

Someone spotted this at Pasir Ris and posted it on Facebook! It’s really cool! Can someone go verify it? Haha. If it is true, it is WOW, if it is not, it is still wow. Haha.

Indecent Ad by Abercrombie & Fitch

This is all over the news!

When I first saw this at Orchard, I first blushed then shyly ogled at the poster. You know when girls go covering their eyes with their hands yet stealing peaks in between their fingers? Yeah. That was what I my mind did when I first saw it.

Now, when I go pass it I openly ogle and analyze his abs. I thought if he didn’t pull down his jeans almost revealing his you-know-what; it won’t have caused such an uproar.

In my view, it is marketing at its purest form. I remembered my marketing lecturer once told me, sex sells, and so I guess, marketers use this as an easy way out? I mean, how else can you differentiate your polo tees? If it’s not the cut, the print, the material, the price, it has got to be its brand, specifically, the association to the brand. A & F is selling dream (or hope) to guys, when someone puts on an A & F with his collar pulled up; he feels sexy and saw the non-existing abs in the mirror.

I don’t want to judge and analyze the moral value behind this, but this goes to show that yes, even though Singaporeans are well travelled, some are in many ways, conservative Asians. Despite the vast American media exposures, some are not accepting when it happens on home ground?

Ignoring all negative news of A & F’s ads, I’m looking forward to the topless hunks at the store and will probably go take a silly Polaroid and grin like a girl in the candy store.

Photo taken in March 2010 at Ginza, Tokyo

A note to guys out there who booed at this ad, don’t blame your girls for ogling, work harder! HAH.

Shucks, my flabs just reminded me to start working out too.

The Heat is On

Looks like the fight between Burger King and Mac Donald is on! I love to see how marketeers outwit each other! After all, it is consumers like us who benefits in the end!

HAHA I like the “Flame Grilled, Not Fake Grilled”. HAHA

VW: The Fun Theory Campaign

This is a little freaky. I was using my sister’s laptop and this clip suddenly starts playing. HAHA. It’s not a ghost story but a rather fun marketing campaign. It’s nothing new but I think it’s cool. EscadaPiano

Take that Tiger!

I love it when marketeer fights back with witty and humourous lines. HAH. Clearly I’m not a fan of Tiger Airways.

AirAsia bares its claws
via Straits Times Interactive – LATEST NEWS on 10/19/10

AIRASIA took another swipe at Tiger Airways yesterday, days after attacking its proposed tie-up with Thai Airways as ‘a bunch of white guys’ running an Asian airline.

In a clear dig at Singapore-based Tiger, the Malaysia-based airline ran full-page advertisements in The Straits Times and Business Times with the tag- line: ‘If Tigers were meant to fly, they would be born with wings.


Kotex is launching a new product and I was shocked. I was more “WAH LAU” than “WOW” when I first heard of it but be sure to find out more and wait patiently for the launch happening on 9 September 2010! I think this is fun/funny! HAHA. I love interesting products and marketing campaign.

After the initial “WAH” I think Kotex’s loving effort in making the painful moments more endurable in the month may just pay off! You can go register in here and request for free samples for this new product! Be sure to quote the wow code “YNTB”! Have fun!

Divorce Lawyer Ad



I must admit this is a clever ad but if I’m their customer and I happen to see this ad right before I visit my divorce lawyer, I will either rip it apart (but I doubt I have the strength, maybe a few more kickboxing lessons!) or draw the dude’s face with lipsticks/eyeliner/eyebrow pencil/marker or use whatever I have in my bag. The Germans don’t believe in sensitivity huh?

Defu Furniture using Sex Appeal?

Spotted anything interesting in this ad by Defu Furniture? HAHA


What’s the combination of Best Buy and Must Buy?



I wonder if they are discreetly applying marketing tactics taught in text book – sex appeal.

Creative Ads

Siqi emailed a bunch of creative ads seen at unusual places and I’ve selected some of my personal favourites to share with you guys! I love smart and witty ads and I applaud advertisers who are capable of using the environment to their advantage!

mondo pasta. you can't let go

Mondo Pasta: You can’t let go.

folgers coffee

A cup of Folgers coffee on the streets of NYC

global warming HSBC

HSBC got the ad guys from Ogilvy & Mather Mumbai to glue an aerial photo of a city’s skyscrapers to the base of a swimming pool to raise awareness of the dangers of global warming.

mini cooper

A Mini Cooper ad at Zurich (Switzerland) train station.

nivea goodbye cellulite sofa

Nivea fashioned this Good-Bye Cellulite sofa for a swimwear event.

Using Sex Appeal for Shoes?

We all know using sexual appeal is one of the marketing tactics used by marketers and we’ve seen them in many cars or alcohol advertisement campaigns. But using sex appeal for shoes? That’s just erm awkward plus gross? I spotted this at Somerset 313!


Did Nike endorse this poster? I’ll be utterly disgusted if they did. The fact that Nike allowed their distributors to take such photos with their products on say something about their brand positioning.


I am sure all walk-in-wardrobe-obsessed ladies and walk-in-beer-closet-obsessed guys would remember the Heineken Closet ad which was launched beginning this year.

closet ads


Following the success of the campaign, the Heineken people brought their closets to the streets!


To the good people at Heineken: Sorry! I will pick Fashion over Booze (Passion) any day! I can’t wait for my walk-in closet to arrive in 2011.

IMG_0659A poor demonstration of excitement.

Tapping on the success of a popular TVC campaign through street advertisement is ingenious but placing the effort at shady location (e.g. in front of California Fitness) is a huge pity. If these were placed at the glamorous part of Orchard (e.g. Ion Orchard, Wisma Atria or Ngee Ann City), it would have created greater hype and gained a lot more attention than merely having a few tourists and strange bloggers lurking around.

Ho White.

Ho White and the Seven Dwarves’ beer advert angers Disney


A beer advertisement featuring a raunchy version of Snow White has reportedly raised the ire of Disney.

The x-rated advertisement, for Jamieson’s Raspberry Ale, depicts the fairytale heroine blowing smoke rings while lying in bed with seven semi-clad dwarves. In this Disney dystopia, Snow White has been renamed “Ho White”, while the loveable dwarves Sleepy, Happy and Doc are rebranded Filthy, Smarmy and Randy – supposedly to represent different types of drinkers.


Advertisers often forget to view the ads / products / services from the eyes of the consumer. To them it’s a harmless joke but to the consumers it is a vulgar and cruel act of destroying the perfect image of Snow White from their childhood memory. If they did this to Ariel – my favourite Disney princess – I will surely write them a hate mail. HAHA.


Dear male readers,

The following entry is meant for the girls. So please scroll right pass this entry and go read on other random entries if you’ve not already done so.


I saw this product on the shelf recently and fell in love with the packaging but was also curious yet skeptical about their claimed revolutionary technology and the pricey price tag that comes with it.

kotex luxe

Through surfing CozyCot – the #1 Women’s sites for 3 straight years – I came across a banner screaming “Get Your Free Trial Here!” and was thrilled to know that I can try them for free! I love samples! I love the fact that you can try out new products before making any purchase! That’s zero financial and product risks involved! Did I mention I’m actually a whisper-converted-to-kotex user because of a sampling campaign?! From the marketer’s point of view, sampling though costly can be effective if it is accurately targeted to the right audience.

cozy cot

But here’s the catch (there’s no free meal in this world), Kotex expects you to join their mailing list and fill out a simple survey (which can be easily completed in 2 minutes) before mailing the samples to your house!

Kotex Luxe, the first ultrathin pad that gives you breakthrough Fusion Technology* combining dryness and comfort with just 1 pad. No more compromises!

  • Fusion Technology* A revolutionary combination of dry-net and cotton-like covers to help you get the dryness of net and the softness of cotton.
  • MicroMax® Core Super absorbent ultrathin core to help maximize protection.
  • Longer Wings Provide better side coverage that helps prevent side leaks and stains
  • Anti-leak channels Channel fluid within the pad to help prevent leakage all around.

– Extracted from

I will try them out and let you girls know if it actually feel as good as they claimed!

Happy Happy Hubby Hubby.

Would you like some Hubby Hubby? Maybe not, unless you are Happy with a letter G. But I guess it’s always interesting to see how organization reacts to the latest happenings in the region with daring and timely publicity stunts.

hubby_1473275c [Credits:]

Ben and Jerry’s renames ice cream Hubby Hubby in celebration of gay marriage

Ben and Jerry’s has changed the name of one of its best-selling ice creams to Hubby Hubby, in celebration of the legalisation of gay marriage in its home state of Vermont.  The flavour formerly known as Chubby Hubby will be sold under the playful new name for the length of September. Ben and Jerry’s has developed a reputation for social activism – and smart publicity stunts – since being founded by two former hippies in Burlington, Vermont in 1978.


Best of Blogshops.


Best of Blogshops
#01-62 & #04-52(A) Far East Plaza, 14 Scotts Road
Tel: 6836 9648.

This interesting shop which was recently featured on Weekend Today caught my attention. Newly opened (ok, I am a Noob, it’s not THAT new) in Far East Plaza, Best of Blogshops carries clothes from various local online blogshops such as Tracyeinny and Runway Bandits.

Headed down with an expectation to find some chic affordable pieces I was disappointed. Yes, the usual benefits of brick and mortar such as, ability to feel and try on the clothes, instant enjoyment of purchases and ability to mix clothes from various labels exist but the lifeless clothes on the rack and messy display drowned all initial excitement. I still very much prefer the comfort and liberty of shopping online in my pyjamas 24/7 and the excitement of receiving and ripping the parcels apart.

Coco avant Chanel (2009)


This film, staring Audrey Tautou, is not just a biopic of Coco Chanel’s rise from her obscure beginnings to the heights of creating a fashion empire.

It is also a film about an inspiring woman with great passion and strength. Her passion for style, love and life can be felt throughout the show with impactful quotes like, “Fashion fades, only style remains”. With an extraordinary passion for creating stylish and comfortable clothes and clothes for women instead of men’s viewing pleasure, Coco Chanel bears the likes of a fashion feminist – breaking social norms and opinions. Coco is also a woman who finds strength in failures, an inspiring woman indeed.

Now women have stronger and more justifiable reasons to own a piece (2.55!) of her style (and strength). Women carrying Chanel(s) can be inspired to do great things. HAH. It is probably one of the most remarkable marketing campaigns seen in the fashion industry.